About: Economic Development and Tourism

The Department of Economic Development and Tourism is committed to expanding Prince Edward Island's exports, creating jobs, and promoting overall economic growth and prosperity by encouraging business investment, development and sales in key economic sectors. The department strives for innovation by creating more opportunities for business, trade, jobs, and continuing to promote PEI as one of the world's best tourist destinations.

Some of the priorities in this mandate are to:

  • Lead the Sales PEI initiative to create greater success for PEI companies in export markets;
  • Review major physical assets that can translate into potential business development opportunities;
  • Lead the recruitment and retention of immigrant investors to PEI;
  • Ensure that business conditions on PEI, including red tape reduction, regulatory alignment and investment support help successful start up and acceleration;
  • Reach into key tourism markets in the U.S., Europe, and Asia; and
  • Build our worldwide reputation as "Canada's Food Island."

Structure and Employees

Economic Research and Trade Negotiations
Economic, Trade, Policy and Strategy
Finance and Administration
Marketing Communications, Sales and CRM

The Tourism PEI Marketing Division aggressively markets and promotes Prince Edward Island as a premier vacation destination through a comprehensive network of channels such as trade and sales, advertising and publicity, digital marketing and visitor services.

View employee list
Advertising and Publicity
Digital Marketing
Trade and Sales
Visitor Services
Minister's Office
Strategic Initiatives

The Strategic Initiatives Division is responsible for guiding policy strategic planning, regulatory affairs and evaluation of tourism as an economic driver on Prince Edward Island.

Through various support programs, the Division is responsible for guidance and investment in Regional Tourism Associations and other sector groups to develop tourism products and strengthen capacity that ultimately benefits the tourism industry as a whole on PEI.

The Division oversees regulatory affairs that include enforcement of the Tourism Industry Act and the Highway Signage Act.

The Division is the lead liaison for intergovernmental affairs including an advocacy role to represent the interests of the tourism industry in key policy areas.

View employee list
Evaluation, Measurement and Business Intelligence Unit
Product Development, Investment and Regulatory Affairs Unit

This unit is responsible for: working with all industry stakeholders to attract and grow tourism development opportunities, focusing on key verticals, (coastal, culinary, culture and golf) while increasing the awareness of the economic significance of tourism to provincial and local economies.

All regulatory functions administered under the authority of the Tourism Industry Act and Regulations as well as the Highway Signage Act and Regulations.


View employee list
Tourism Corporate Services / Golf / Parks

The Tourism Corporate Services/Golf/Parks Division of Tourism PEI is responsible for general administration, financial services, records management, risk management, provincial parks and provincial golf operations.

View employee list
Economic Development and Tourism department logo
Minister's Office
(902) 368-4230
(902) 368-4242
Deputy Minister
Administrative Assistant
Admin Assistant to CEO
Senior Communications Officer

General Inquiries

Department of Economic Development and Tourism
3rd Floor North, Shaw Building
105 Rochford Street
PO Box 2000
Charlottetown, PE C1A 7N8

Phone: 902-368-5540
Fax: 902-894-0342