About: Economic Development and Tourism

The Department of Economic Development and Tourism is committed to expanding Prince Edward Island's exports, creating jobs, and promoting overall economic growth and prosperity by encouraging business investment, development and sales in key economic sectors. The department strives for innovation by creating more opportunities for business, trade, jobs, and continuing to promote PEI as one of the world's best tourist destinations.

Some of the priorities in this mandate are to:

  • Lead the Sales PEI initiative to create greater success for PEI companies in export markets;
  • Review major physical assets that can translate into potential business development opportunities;
  • Lead the recruitment and retention of immigrant investors to PEI;
  • Ensure that business conditions on PEI, including red tape reduction, regulatory alignment and investment support help successful start up and acceleration;
  • Reach into key tourism markets in the U.S., Europe, and Asia; and
  • Build our worldwide reputation as "Canada's Food Island."

Structure and Employees

Economic Research and Trade Negotiations
Economic, Trade, Policy and Strategy
Finance and Administration
Marketing Communications, Sales and CRM

The Tourism PEI Marketing Division aggressively markets and promotes Prince Edward Island as a premier vacation destination through a comprehensive network of channels such as trade and sales, advertising and publicity, digital marketing and visitor services.

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Advertising and Publicity
Digital Marketing
Trade and Sales
Visitor Services
Minister's Office
Strategic Initiatives
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Evaluation, Measurement and Business Intelligence Unit
Product Development, Investment and Regulatory Affairs Unit, Cultural Affairs

This unit is responsible for: working with all industry stakeholders to attract and grow tourism development opportunities, focusing on key verticals, (coastal, culinary, culture and golf) while increasing the awareness of the economic significance of tourism to provincial and local economies.

All regulatory functions administered under the authority of the Tourism Industry Act and Regulations as well as the Highway Signage Act and Regulations.

 

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Tourism Corporate Services / Golf / Parks

The Tourism Corporate Services/Golf/Parks Division of Tourism PEI is responsible for general administration, financial services, records management, risk management, provincial parks and provincial golf operations.

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Economic Development and Tourism department logo
Minister's Office
Tel:
(902) 368-4230
Fax:
(902) 368-4242
Deputy Minister
Administrative Assistant
Administrative Assistant
Senior Communications Officer

General Inquiries

Department of Economic Development and Tourism
3rd Floor North, Shaw Building
105 Rochford Street
PO Box 2000
Charlottetown, PE   C1A 7N8

Phone: (902) 368-5540
Fax: (902) 894-0342

tpswitch@gov.pe.ca