Tourism Innovation Fund

Your newly developed cultural tourism product may be available for provincial financial assistance to offset some start-up costs. The Tourism Innovation Fund assists in the research, development and market launch of new cultural tourism products. Projects supported by the fund will develop or enhance products identified in the Strategy. Investments made by the Tourism Innovation Fund intend to strengthen Prince Edward Island’s appeal as a cultural tourism destination.

What is the eligibility for the Tourism Innovation Fund?

You are eligible to apply for the Tourism Innovation Fund if you are:

  • Non-profit developing tourism events
  • Non-profit theatres (minimum of 150 seats)
  • The fund does not assist on-going marketing or operational needs of organizations, including staffing

How does the application process work?

Your application will be considered based on how it:

  • Supports the objectives of the "Tourism Strategy"
  • Supports the further development of Prince Edward Island’s primary market tourism products as identified by government and industry​
  • Provides, in the case of major festivals and events, potential for the new event to attract significant off-Island visitation. Please include an estimate of “off Island” and “on Island” visitation and tracking methods
  • Extends visitor length of stay, especially in non-peak visitation periods
  • Supports public sector investment in the project through the availability of research and a ROI analysis that justifies public sector support
  • Provides a concept development plan that is designed for incremental growth and a focus on growing event based revenue streamed outside of government. Investments will be made on a declining scale
  • Demonstrates through the existence of a detailed financial plan for the project that the private sector and community support show incremental sustainability and benefits to PEI’s tourism industry
  • Involves community tourism partners both non-profit and private sector through sponsorship, donations, and volunteerism
  • Shows the proposed method of project evaluation.

How do I apply for the Tourism Innovation Fund?

Fill out the Tourism PEI Innovation Fund Form and return to the address below.

For more information about the Tourism Innovation Fund, please contact:

Janet Wood
Manager, Strategic Initiatives
PO Box 2000
Charlottetown, PE  C1A 7N8

Telephone:  902-368-5508
Fax:  902-368-4438

Published date: 
June 16, 2015
Tourism PEI

General Inquiries

Tourism PEI
3rd Floor Shaw North
95 Rochford Street
PO Box 2000
Charlottetown, PE C1A 7N8

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