Tourism Research Publications

On this page, you will find industry and market research that is relevant for travel and tourism. The publications below are compiled from internal and external sources to aid PEI's tourism industry. 

Internal Research

Tourism Indicators Report

• Current Monthly Tourism Indicators

PEI Resident Travel Survey

• 2020 PEI Resident Travel Survey Topline Report

2021 Visitor Segments

This research provides characteristics of visitors using custom segments based on defined variables.  Below you can find two-page personifications for each of the six (6) custom visitor segments for the leisure market.  For a helpful guide on how to interpret these personifications, download How to Read Visitor Personifications.

• Atlantic Connections
• Short-Haul Sightseers
• Elite Explorers
• Upscale Families
• Indulgent Independents
• Amis Francophones

Exit Survey 2018-2019

• 2018-2019 Exit Survey Overall Results
• North Cape Coastal Drive Regional Overnight Visitor Profile
• Summerside Area Overnight Visitor Profile
• Green Gables Shore Region Overnight Visitor Profile
• Red Sands Shore Region Overnight Visitor Profile
• Greater Charlottetown Area Overnight Visitor Profile
• Points East Coastal Drive Region Overnight Visitor Profile

Cruise Ship Passenger Survey 2019

• Final Report - Cruise Ship Passenger Profile *new*

External Research

Destination Canada

• Resident Sentiment Tracker, August 10, 2021 *new*

 Winter Tourism 

• Winter Tourism Developmental Opportunities for PEI - Bryanton Consulting