Tourism Research Publications
On this page, you will find industry and market research that are relevant for travel and tourism. The publications below are compiled from internal and external sources to aid PEI's tourism industry.
Visitor Segmentation
2020/2021 Winter Visitor Segments
- How to Read Visitor Personifications
- Winter Segment Active Families
- Winter Segment Old Fashioned Fun
- Winter Segment Urban Empty Nesters
- Winter Segment Young & Social
Internal Research:
2020 PEI Resident Travel Survey Wave 6
2018-2019 Exit Survey
- 2018-2019 Exit Survey Overall Results
- North Cape Coastal Drive Regional Overnight Visitor Profile
- Summerside Area Overnight Visitor Profile
- Green Gables Shore Region Overnight Visitor Profile
- Red Sands Shore Region Overnight Visitor Profile
- Greater Charlottetown Area Overnight Visitor Profile
- Points East Coastal Drive Region Overnight Visitor Profile
- Destination Canada GTW Special COVID Survey, Wave 3
- Winter Tourism Developmental Opportunities for PEI - Bryanton Consulting
Published date:
November 23, 2020