Tourism Research Publications

On this page, you will find industry and market research that is relevant for travel and tourism. The publications below are compiled from internal and external sources to aid PEI's tourism industry. 

    Internal Research

    Tourism Indicators Report

    PEI Resident Travel Survey

    2021 Visitor Segments

    This research provides characteristics of visitors using custom segments based on defined variables.  Below you can find two-page personifications for each of the six (6) custom visitor segments for the leisure market.  For a helpful guide on how to interpret these personifications, download How to Read Visitor Personifications.

    Exit Survey 2018-2019

    Cruise Ship Passenger Survey 2019

    External Research

    Destination Canada

     Winter Tourism 


    Published date: 
    May 26, 2021
    Tourism PEI

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    Tourism PEI
    3rd Floor Shaw North
    95 Rochford Street
    PO Box 2000
    Charlottetown, PE C1A 7N8

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