Tourism Research Publications
On this page, you will find industry and market research that is relevant for travel and tourism. The publications below are compiled from internal and external sources to aid PEI's tourism industry.
Internal Research
Tourism Indicators Report
PEI Resident Travel Survey
Winter Visitor Segments 2020 / 2021
This research provides characteristics of visitors by segments based on defined variables. Download How to Read Visitor Personifications.
- Active Families segment
- Old Fashioned Fun segment
- Urban Empty Nesters segment
- Young and Social segment
Exit Survey 2018-2019
- 2018-2019 Exit Survey Overall Results
- North Cape Coastal Drive Regional Overnight Visitor Profile
- Summerside Area Overnight Visitor Profile
- Green Gables Shore Region Overnight Visitor Profile
- Red Sands Shore Region Overnight Visitor Profile
- Greater Charlottetown Area Overnight Visitor Profile
- Points East Coastal Drive Region Overnight Visitor Profile
Cruise Ship Passenger Survey 2019
External Research
Destination Canada
Winter Tourism
Published date:
February 22, 2021