Tourism Research Publications
On this page, you will find industry and market research that is relevant for travel and tourism. The publications below are compiled from internal and external sources to aid PEI's tourism industry.
Internal Research
Tourism Indicators Report
PEI Resident Travel Survey
2021 Visitor Segments
This research provides characteristics of visitors using custom segments based on defined variables. Below you can find two-page personifications for each of the six (6) custom visitor segments for the leisure market. For a helpful guide on how to interpret these personifications, download How to Read Visitor Personifications.
- Atlantic Connections
- Short-Haul Sightseers
- Elite Explorers
- Upscale Families
- Indulgent Independents
- Amis Francophones
Exit Survey 2018-2019
- 2018-2019 Exit Survey Overall Results
- North Cape Coastal Drive Regional Overnight Visitor Profile
- Summerside Area Overnight Visitor Profile
- Green Gables Shore Region Overnight Visitor Profile
- Red Sands Shore Region Overnight Visitor Profile
- Greater Charlottetown Area Overnight Visitor Profile
- Points East Coastal Drive Region Overnight Visitor Profile
Cruise Ship Passenger Survey 2019
External Research
Destination Canada
Winter Tourism
Published date:
April 20, 2021