Ignition Fund

The Ignition Fund is a competitive based innovation fund for entrepreneurs seeking start-up capital for a new business venture. Innovation PEI will invest seed capital that will allow the successful applicants to turn venture ideas into tangible, viable businesses.

This initial investment is expected to leverage additional funds to support the project. Applicants must ensure that employment agreements allow for participation in this program and for the development of new products and services.


Entrepreneurs committed to establishing and operating a new business venture on PEI may apply. The primary applicant must be the founder or majority owner of the business. The product or service developed must have potential to be sold outside Prince Edward Island.

A successful applicant may be eligible for the Skills PEI Self Employ Program and will not be restricted from applying for other Innovation PEI financial supports and services.

A business which has already received an Innovation and Development Labour rebate is not eligible for support from the Ignition Fund.

What activities are eligible for funding?

Some activities eligible for support under the Ignition Fund include, but are not limited to:

  • incorporation
  • product development
  • refinement
  • market research
  • intellectual property
  • business development

What level of assistance is available?

Innovation PEI will award up to $25,000 to a successful applicant. A matching contribution is not required.

Application Process

  1. Submit an application to Innovation PEI.  Full details are found in the application form and include:
    • A one-page summary (elevator pitch) of the proposed product or service;
    • An overview of the proposed idea including competitive advantages and disadvantages, innovation, and market need;
    • A description of the founders and management team;
    • A market analysis that clearly defines your target market, sales and marketing strategy, level of competition and advantage over it, and your revenue model;
    • Statement of work outlining the development of work over the next year including milestones and timeline;
    • Financial outlook describing your use of the award funds and the potential for additional investment.
  2. An evaluation committee will review your application.
  3. Only those directly involved in the evaluation process will have access to your submission. Each reviewer is subject to non-disclosure and conflict-of-interest agreements.
  4. If your application moves to the next stage you will be invited to pitch your idea to the committee. A question and answer session will follow your ten-minute pitch.

Applications may be dropped off at the following locations: 

Alberton: Rural Action Centre, 455 Main Street, Alberton, PE
Charlottetown: Innovation PEI, 94 Euston Street, Charlottetown, PE
Montague: Rural Action Centre, 540 Main Street, Montague, PE
Souris: Access PEI, 15 Green Street, Souris, PE
Summerside: Access PEI, 120 Heather Moyse Drive, Summerside PE
Wellington: Rural Action Centre, 48 Mill Road, Wellington, PE

Evaluation of Applications

Not all projects meeting the minimum criteria will receive funding. Applications will be evaluated against a clear set of criteria using information provided in the application and the following considerations:

  • Experience of the founders and management team
  • Proposed product or service
  • Market value and potential uptake
  • Business growth

What are the reporting requirements?

Successful applicants to the Ignition Fund will receive a contract which will outline requirements including:

  • Submitting invoices and receipts of eligible expenses associated with the  project
  • Providing regular progress reports to Innovation PEI
  • Creating or participating an advisory/mentorship board for your business and founders.
  • Restrictions pertaining to public award details.


Call for applications: Closed
Deadline for applications: Closed
Review complete: Closed
Pitch sessions: Closed
Results announced: Closed


Members of the evaluation committee must sign non-disclosure and conflict of interest agreements. Only those directly involved in the evaluation process will have access to submissions. Applicants must ensure that employment agreements allow for participation in Ignition and the development of new products and services.


Send your application or direct any questions regarding the Ignition Fund to:

Heather Rossiter, MBA
Business Development Officer

Email: hlrossiter@gov.pe.ca
Phone: 902-368-5125

94 Euston Street, PO Box 910
Charlottetown, PE  C1A 7L9
Telephone: 902-368-6300
Facsimile: 902-368-6301
Toll-free: 1-800-563-3734


*This information is provided for information purposes and is not comprehensive and reflective of all Innovation PEI policies. Not all projects meeting the minimum assistance criteria outlined will receive funding. Consult with an Innovation PEI staff member for guidance specific to your company's situation. 
Published date: 
October 24, 2019
Innovation PEI

General Inquiries

Innovation PEI
94 Euston Street
PO Box 910
Charlottetown, PE   C1A 7L9

Phone: 902-368-6300
Toll-free (North America): 1-800-563-3734
Fax: 902-368-6301

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