Tourism Directional Signs

All signs within view of a Prince Edward Island Highway are controlled by the Highway Signage Act. Tourism business signs provide the travelling public with directional signage in a concise, visible manner. Only businesses defined as “tourism business” in the regulations may apply. Examples of tourism businesses include accommodations, attractions, eating establishments, recreation, craft and gift shops, shopping malls and gas stations.

What does the sign look like?

  • Signs must be within 15 km of the business.
  • All signs must have an arrow indicating a turn is necessary.
  • Signs are 45 cm (1.5 feet) high and 210 cm (7 feet) long.
  • The business name, an arrow, the distance in kilometres, and a corresponding symbol are displayed in reflective white letters on a blue background.
  • The establishment name portion must not exceed 24 characters, including spaces between words.
  • Assistance will be provided with the wording.

Where will the sign be located?

Signs will be installed only on the approach to an intersection directing traffic left or right.

What is the cost of having a sign?

A new tourism directional sign is $160 per sign plus HST

  • the annual renewal fee is $60 per sign plus HST
  • any requested wording change on an existing sign is $100 per sign plus HST

How do I apply for a sign?

Complete the Tourism Directional Signs Form and send it to the contact listed below.

Additional information

  • The maximum number of signs per business is four.
  • Payment, including HST, must accompany the application.
  • A tourism business that provides accommodation must be licensed before signs will be approved.
  • Allow one to two weeks for processing.
  • Limitations are placed on the number of sign standards and signs at each approach to any intersection.
  • If the requested sign locations are not available, a refund or credit will be issued.
  • You can request to be placed on a waiting list. You will be informed of your position on the list and the names of the businesses ahead of you on the waiting list.


Jason Thistle
Senior Regulatory Compliance Officer
Tourism PEI
PO Box 2000, Charlottetown PE  C1A 7N8

Telephone: 902-368-4398
Fax: 902-368-6568

Published date: 
October 1, 2021
Tourism PEI

General Inquiries

Tourism PEI
3rd Floor Shaw North
95 Rochford Street
PO Box 2000
Charlottetown, PE C1A 7N8

Industry Support Line:

Follow us on Twitter