2019 tourism campaign aims to continue momentum
Creating jobs for Islanders
The 2019 tourism marketing campaign will call on “Mainlanders” to come find their Island, and all the delicious food, coastal scenery and unique culture that come with it.
“Each of the last five years we’ve set records for visitation and spending, and our goal with 2019 is to see that growth continue,” Economic Development and Tourism Minister Chris Palmer said. “Our traditional strengths like our food, natural beauty, culture and golf will once again take centre stage, but we will also use nostalgia to appeal to potential return visitors who have fond memories of visiting the Island years ago.”
The 2019 campaign includes a targeted digital and social media presence, billboards, murals on transit shelters, elevator ads, airport advertising, print and radio ads, television partnerships, and more. Tourism PEI also works closely with its Atlantic Canada counterparts and Destination Canada in key international markets such as US, UK, China, Japan, and Germany.
“Food, culture, and our beautiful scenery and coastline remain our biggest selling points in the 2019 campaign as they have in years previous,” Tourism PEI director of marketing Brenda Gallant said. “This year we will further enhance our existing brand with a new call to action to ‘Mainlanders’, which will help to further distinguish our province as a unique Island destination, not only to short haul markets in the Maritimes, but to longer haul markets as well.”
Tourism is vital for the economic health of our province. The industry employs over 7,700 full time equivalent workers and contributes more than $450 million to the provincial economy every year.
Department of Economic Development and Tourism