Plan sets the stage for Island’s cultural future

Creating jobs for Islanders -

A new five-year plan will help enrich Prince Edward Island’s cultural life and share it across Canada and around the world.

Cultivating Growth – A Five Year Action Plan for Culture and Creative Industries will bring together our cultural and creative industries to further support Island artists and launch groundbreaking initiatives. The document is available at

“Prince Edward Island is mighty – we have a remarkably rich culture relative to our size, and Cultivating Growth will share more of our creativity, culture and talent with Islanders, Canadians and people around the world,” said Premier Wade MacLauchlan. “Culture benefits all Islanders and is intrinsic to our way of life and our success as a province.”

"Arts and culture have always flourished in Prince Edward Island,” said Education, Early Learning and Culture Minister Jordan Brown. “This new comprehensive action plan will support artists and guide the strategic growth of our cultural sector well into the future, enriching life in this province for Islanders and visitors alike.”

The new action plan outlines initiatives to further support Island artists such as:

  • a local Film Media Fund to support homegrown, independent film and filmmaker development;
  • renewed annual investment in the Prince Edward Island Art Bank and commitment to having work displayed in public spaces; and
  • investing in public art, festivals, and events in communities across PEI that reflect our local identity.

“Like other sectors of the economy, creative industries require a trained, skilled workforce that has the resources to grow their industries and access markets both near and far,” Economic Development and Tourism Minister Heath MacDonald said. “Our culture action plan invests in strategic and targeted training for creative-industry workers that will enhance both technical and business skills, and will create opportunities for our cultural entrepreneurs to succeed.”

The new action plan also outlines initiatives to grow the cultural sector by:

  • establishing a Creative Industry Market Development Program that works with artists, enterprises and industry development groups to help grow creative businesses and better access new markets;
  • investing in a Craft Development Centre in partnership with PEI Crafts Council; and
  • expanding training, employment and mentorship programs for those who are employed or wish to be employed in the cultural sector.

Cultivating Growth is a joint effort with the departments of Education, Early Learning and Culture, and Economic Development and Tourism with investments projected to be up to $3.5 million over the next five years.
Media contact:
Hillary MacDonald



The creation of Cultivating Growth is based on the following consultations that happened earlier this year:

  • 27 focus groups;
  • seven group interviews;
  • six informal pop-up cafe held at more than 12 locations across the Island; and
  • a public online survey gathered more than 1,500 responses in English and French.

The majority of focus groups and interviews were with specific cultural communities or industries; however 48 percent of respondents to the public survey had never worked in the cultural sector, and responses were evenly split among demographics from ages 20 through 70.

General Inquiries

Cultural Development Division, Innovation PEI
Department of Economic Growth, Tourism and Culture
94 Euston Street
PO Box 910
Charlottetown, PE C1A 7L9
Telephone: 902-368-6300
Toll-free (North America): 1-800-563-3734
Fax: 902-368-6301