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Tourism Research Publications

https://www.princeedwardisland.ca/en/information/economic-growth-tourism-and-culture/tourism-research-publications
2021-04-06
On this page, you will find industry and market research that is relevant for travel and tourism. The publications below are compiled from internal and external sources to aid PEI's tourism industry. , Internal Research, Tourism Indicators Report, Current Monthly Tourism Indicators, PEI...

2021 Visitor Segment - Elite Explorers

https://www.princeedwardisland.ca/sites/default/files/publications/eliteexplorersfinal.pdf
2021-03-24
Microsoft PowerPoint - EliteExplorersDraft3.pptx (110) Market Sizing 1 Market: 10,275,783 Target Group: 280,349 | 2.7% Total Households Market: 25,424,121 Target Group: 789,076 | 3.1% Total Population 42.3% (166) Education 0.86 (118) Family...

2021 Visitor Segment - Short-Haul Sightseers

https://www.princeedwardisland.ca/sites/default/files/publications/shorthaulsightseersfinal.pdf
2021-03-24
Microsoft PowerPoint - ShortHaulSightseersDraft3.pptx (105) Market Sizing 1 Market: 10,275,783 Target Group: 747,746 | 7.3% Total Households Market: 25,424,121 Target Group: 1,904,704 | 7.5% Total Population 16.7% (65) Education 0.73 (100)...

2021 Visitor Segment - Atlantic Connections

https://www.princeedwardisland.ca/sites/default/files/publications/atlanticconnectionsfinal.pdf
2021-03-24
Microsoft PowerPoint - AtlanticConnectionsDraft3.pptx (111) Market Sizing 1 Market: 10,275,783 Target Group: 664,548 | 6.5% Total Households Market: 25,424,121 Target Group: 1,558,146| 6.1% Total Population 14.9% (58) Education 0.57 (78) Family...

2021 Visitor Segment - Upscale Families

https://www.princeedwardisland.ca/sites/default/files/publications/upscalefamiliesfinal.pdf
2021-03-24
Microsoft PowerPoint - UpscaleFamiliesDraft3.pptx (96) Market Sizing 1 Market: 10,275,783 Target Group: 692,915 | 6.7% Total Households Market: 25,424,121 Target Group: 2,141,319 | 8.4% Total Population 29.9% (117) Education 1.06 (147) Family...

2021 Visitor Segment - Indulgent Independents

https://www.princeedwardisland.ca/sites/default/files/publications/indulgentindependentsfinal.pdf
2021-03-24
Microsoft PowerPoint - IndulgentIndependentsDraft3.pptx (87) Market Sizing 1 Market: 10,275,783 Target Group: 446,358 | 4.3% Total Households Market: 25,424,121 Target Group: 1,011,968 | 4.0% Total Population 43.9% (172) Education 0.56 (77)...

2021 Visitor Segment - Amis Francophones

https://www.princeedwardisland.ca/sites/default/files/publications/amisfrancophonesfinal.pdf
2021-03-24
Microsoft PowerPoint - AmisFrancophonesDraft3.pptx (104) Market Sizing 1 Market: 10,275,783 Target Group: 1,122,725|10.9% Total Households Market: 25,424,121 Target Group: 2,789,456|11.0% Total Population 21.9% (86) Education 0.71 (98) Family...

Monthly Tourism Indicators

https://www.princeedwardisland.ca/sites/default/files/publications/202012tourismindicatorsrptfin.pdf
2020-12-31
Most current tourism indicators report.
202012TourismIndicatorsRptDft.xlsx Tourism Indicators December 2020 4th Quarter 1st Quarter 2nd Quarter 3rd Quarter % Change 2019/2020 YTD Ja n Fe b M ar A pr M ay Ju n Ju l A ug S ep O ct N ov D ec...

Destination Canada GTW Special Covid Survey Wave 4 - Total Canada

https://www.princeedwardisland.ca/sites/default/files/publications/gtw_2020_current_wave_total_canada.pdf
2020-12-24
"Global Tourism Watch 2020 Wave 4 - Total Canada" topline report. Prepared by Destination Canada.
PowerPoint Presentation 2020 Global Tourism Watch Total Canada C a n a d a G T W – N o v e m b e r 2 0 2 0 2 Study Overview: Canada Market GTW Sample Distribution Sample distribution: National (excl. Territories) Total Canadian...

Green Gables Shore Regional Overnight Visitor Profile

https://www.princeedwardisland.ca/sites/default/files/publications/ggsvisitorprofile.exitsurvey2018-2019.final_.pdf
2020-11-23
Green Gables Shore Region Overnight Visitor Profile EXIT SURVEY REPORT SERIES: ES2018-2019-07 July 17, 2020 Prepared by: Tourism PEI, Strategic Initiatives Division Department of Economic Growth,...

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