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2021 Visitor Segment - Atlantic Connections

https://www.princeedwardisland.ca/sites/default/files/publications/atlanticconnectionsfinal.pdf
2021-03-24
Microsoft PowerPoint - AtlanticConnectionsDraft3.pptx (111) Market Sizing 1 Market: 10,275,783 Target Group: 664,548 | 6.5% Total Households Market: 25,424,121 Target Group: 1,558,146| 6.1% Total Population 14.9% (58) Education 0.57 (78) Family...

2021 Visitor Segment - Short-Haul Sightseers

https://www.princeedwardisland.ca/sites/default/files/publications/shorthaulsightseersfinal.pdf
2021-03-24
Microsoft PowerPoint - ShortHaulSightseersDraft3.pptx (105) Market Sizing 1 Market: 10,275,783 Target Group: 747,746 | 7.3% Total Households Market: 25,424,121 Target Group: 1,904,704 | 7.5% Total Population 16.7% (65) Education 0.73 (100)...

2021 Visitor Segment - Elite Explorers

https://www.princeedwardisland.ca/sites/default/files/publications/eliteexplorersfinal.pdf
2021-03-24
Microsoft PowerPoint - EliteExplorersDraft3.pptx (110) Market Sizing 1 Market: 10,275,783 Target Group: 280,349 | 2.7% Total Households Market: 25,424,121 Target Group: 789,076 | 3.1% Total Population 42.3% (166) Education 0.86 (118) Family...

2021 Visitor Segment - Upscale Families

https://www.princeedwardisland.ca/sites/default/files/publications/upscalefamiliesfinal.pdf
2021-03-24
Microsoft PowerPoint - UpscaleFamiliesDraft3.pptx (96) Market Sizing 1 Market: 10,275,783 Target Group: 692,915 | 6.7% Total Households Market: 25,424,121 Target Group: 2,141,319 | 8.4% Total Population 29.9% (117) Education 1.06 (147) Family...

2021 Visitor Segment - Indulgent Independents

https://www.princeedwardisland.ca/sites/default/files/publications/indulgentindependentsfinal.pdf
2021-03-24
Microsoft PowerPoint - IndulgentIndependentsDraft3.pptx (87) Market Sizing 1 Market: 10,275,783 Target Group: 446,358 | 4.3% Total Households Market: 25,424,121 Target Group: 1,011,968 | 4.0% Total Population 43.9% (172) Education 0.56 (77)...

2021 Visitor Segment - Amis Francophones

https://www.princeedwardisland.ca/sites/default/files/publications/amisfrancophonesfinal.pdf
2021-03-24
Microsoft PowerPoint - AmisFrancophonesDraft3.pptx (104) Market Sizing 1 Market: 10,275,783 Target Group: 1,122,725|10.9% Total Households Market: 25,424,121 Target Group: 2,789,456|11.0% Total Population 21.9% (86) Education 0.71 (98) Family...

Tourism Action Plan 2021

https://www.princeedwardisland.ca/en/publication/tourism-action-plan-2021
2021-03-18
Download the 2021 Tourism Action Plan from link below.

Destination Canada GTW Special Covid Survey Wave 4 - Total Canada

https://www.princeedwardisland.ca/sites/default/files/publications/gtw_2020_current_wave_total_canada.pdf
2020-12-24
"Global Tourism Watch 2020 Wave 4 - Total Canada" topline report. Prepared by Destination Canada.
PowerPoint Presentation 2020 Global Tourism Watch Total Canada C a n a d a G T W – N o v e m b e r 2 0 2 0 2 Study Overview: Canada Market GTW Sample Distribution Sample distribution: National (excl. Territories) Total Canadian...

North Cape Coastal Drive Region Overnight Visitor Profile

https://www.princeedwardisland.ca/sites/default/files/publications/nccdvisitorprofile.exitsurvey2018-2019.final_.pdf
2020-11-23
North Cape Coastal Drive Region Overnight Visitor Profile EXIT SURVEY REPORT SERIES: ES2018-2019-10 July 17, 2020 Prepared by: Tourism PEI, Strategic Initiatives Division Department of Economic...

Summerside Area Overnight Visitor Profile

https://www.princeedwardisland.ca/sites/default/files/publications/savisitorprofile.exitsurvey2018-2019.final__0.pdf
2020-11-23
Summerside Area Overnight Visitor Profile EXIT SURVEY REPORT SERIES: ES2018-2019-06 July 17, 2020 Prepared by: Tourism PEI, Strategic Initiatives Division Department of Economic Growth, Tourism...

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