Apply for Tourism PEI Festivals and Events Funding

Your non-profit association may be eligible for provincial funding to assist with costs to organize and promote a festival or event. The Tourism PEI Festivals and Events Fund helps offset marketing/promotion costs and other eligible expenses for special events and activities that attract visitors to Island communities.

Applications will be accepted online until  March 1st or until funding is depleted. 

Applications will be processed first come, first served. Applications received after the deadline will be considered if unallocated funds remain.

Is my event eligible for funding?

This fund is intended for well-organized, widely promoted activities that are attractive to visitors and exhibit potential for self sufficiency. The event must be operated by a non-profit community group or organization and have financial support from the private sector and community as well as support of the regional tourism association. Other factors considered in assessing your application include:

  • Location and timing of the event (dates and duration)
  • Presentation of new, unique or innovative themes or ideas
  • Marketing plan
  • Off-Island attendance
  • Financial need
  • Level of private sector and community support
  • Previous support from government

Cultural and music festivals, meetings and conventions, and private-sector events are not eligible for funding under this program but may be eligible for the Cultural Tourism Festival and Event Funding Program

What level of funding is available?

Funding is allocated according to activity size and the number of visitors anticipated as follows:

  • $2,500 for over 3,000 visitors
  • $2,000 for over 2,000 visitors
  • $1,500 for over 1,500 visitors
  • $1,000 for up to 1,000 visitors

What do I need to complete the application form?

You will be asked to provide detailed information about the following:

  • The non-profit organizing committee including its executive members and contact information
  • The event you are undertaking including:
    • Type of event, i.e. sport competition, entertainment, educational, unique theme;
    • Goal(s) for the event (i.e. attract off-Island visitors, increase awareness) and how you will achieve the goal(s);
    • Description of the program with schedule of events, highlighting new activities this year;
    • Proposed promotion/ advertising plan (on-Island and off-Island);
    • Estimated attendance (Islanders and tourists);
  • Financial information including:
    • Amount of funds requested
    • Budget with proposed revenue and expenses (including all funding resources and requests)
    • Corporate sponsorship, community financial support and other funding sources, i.e. other government grants
  • Tourism industry acknowledgement (i.e. regional tourism association membership or support)

What is the process for allocating funds?

You will be notified prior to your event if your application is approved.

To receive payment following your event, you must submit the required financial report with receipts.

You must include the Tourism PEI logo on all promotional materials. Samples of advertising, press releases and clippings, posters, flyers, etc. may be requested.

Economic Development and Tourism department logo

General Inquiries

Department of Economic Development and Tourism
3rd Floor North, Shaw Building
105 Rochford Street
PO Box 2000
Charlottetown, PE C1A 7N8

Phone: (902) 368-5540
Fax: (902) 894-0342

tpswitch@gov.pe.ca