Employee Gift Card Program

The Government of Prince Edward Island has partnered with Sobeys on the PEI Employee Gift Card Program.  This is a temporary program put in place to offer a $100 Sobeys gift value to any employee, living and working on Prince Edward Island, who has received an ROE as lay-off notice as a direct result of the impacts associated with COVID-19.  The program was put in place to assist the employee while they await their EI payments. The application form is to be completed by the employer, who will then distribute the gift card letters to affected employees.

Eligible Applicants

Employees who have received an ROE for a lay-off as a result of COVID-19, between the dates of April 15 to April 30, 2020 are eligible.

Employers submit on behalf of employees. Employers are not eligible to receive gift card.

How does the program work? 

The employer submits an application form for every 25 employees or less.  As example, if an employer has issued lay-off notices to 30 employees, they will submit one application with 25 employees and one with 5 employees. Once you submit your completed online application form(s), you will receive an email confirmation with a reference number.

Please allow time for processing.

Once approved, an email will be sent to you (the employer) with individual letters for your employees.  These letters will contain a ‘gift card number’. The affected employee can redeem their gift card number at any Sobeys, Foodland, Co-op or Lawton’s store on Prince Edward Island.  Note that the employee must present their letter and a photo ID (or two valid pieces of personal identification) in order to redeem.  It is important not to lose their letter, as the gift card number included is required for the cashier to process the transaction(s).

Level of Assistance

A maximum of $100, provided in the form of a letter with a unique gift card number.

How can I apply? 

Applications are to be submitted by the employer online.  Click Apply Now button below.  


Staff are available Monday to Friday from 9 am to  5 pm to answer your questions: 

Email: giftcard@gov.pe.ca

Call 1-866-213-7521

Economic Growth, Tourism and Culture

General Inquiries

Department of Economic Growth, Tourism and Culture
3rd Floor North, Shaw Building
105 Rochford Street
PO Box 2000
Charlottetown, PE C1A 7N8

Phone: 902-368-5540
Fax: 902-894-0342