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Health Promotion Impact Grant

PEI groups and organizations can apply for up to $10,000 of grant funding for targeted initiatives and interventions that address modifiable risk factors for chronic disease in PEI.

Please note that the Health Promotion Impact Grant application process for this 2021-2022 year has now closed as funds have already been awarded to successful applicants. Stay tuned for future information on next year’s 2022-2023 Wellness Grant Program and opportunities to apply, or contact if you have questions.

Funds will be allocated based on availability. All approved projects must have funds spent before March 18, 2022 and project and financial reports must be submitted by March 25, 2022.

What projects will be considered for funding?

Eligible projects should support community capacity-building and demonstrate a multi-sectoral approach to addressing a complex population health issue. Eligible applicants must submit project proposals that present an evidence-based approach to address one of the following areas: 

  1. Environments that support physical activity (Physical Activity Pillar):
    Goal: Create physical and social environments that encourage physical activity, make it easier to be physically active, and build physical literacy among populations that experience health inequities.
  2. Healthy eating policy and food systems change (Healthy Eating Pillar):
    Goal: Develop policies and address food systems that make it easier, more affordable, and more accessible to eat healthier, local foods. This can be through local procurement initiatives, organizational policies, or initiatives to reduce barriers and/or develop solutions to increase access to healthy foods for food insecure populations. 
  3. Promote responsible alcohol use (Responsible Alcohol Use Pillar):
    Goal: Reduce the harms associated with alcohol use through the promotion of Canada’s Low Risk Drinking Guidelines and/or create social environments that support responsible alcohol use and/or a culture of abstinence. 
  4. Prevention of tobacco use and smoking cessation (Tobacco Reduction Pillar):
    Goal: Prevent the uptake of smoking and vaping among youth or support tobacco and vaping cessation efforts for high-priority populations.
  5. Enhance social connectedness and sense of belonging in communities (Mental Wellness Pillar): 
    Goal: Foster increased intergenerational and/or intercultural social and community connectedness.

These grants can be used to scale or adapt existing best practices to a new community or population, deliver evidence-based programming, or develop healthy public policy that can make a measurable impact on identified population health inequities in PEI. 

  • A minimum of two partner organizations (in addition to the applicant organization) are required to be eligible for the Health Promotion Impact Grant.
  • Projects receiving funding for the same project through other government departments will not be considered for this grant. 
  • Applicants can submit more than one application for consideration, providing they are under different health behaviour areas; however, applicants will not receive funding for more than one project.

Each project proposal must:

  • Include clearly defined and realistic goals, methodology, and measurable outcomes; 
  • Have the potential to achieve a population-level impact;
  • Demonstrate the ability to facilitate or make progress toward cultural, behavioural, environmental, and/or structural change at the community level; and 
  • Present evidence-based approaches to address one of the priority health behaviours (one grant will be awarded under each health behaviour). 

Please note: Projects developed without consideration for current public health regulations, specifically COVID-19 restrictions regarding events and gathering limits, will be ineligible. If the project involves a public gathering, applicants are responsible for developing a COVID-19 operational plan as per CPHO requirements. 

Who is eligible to apply for a Health Promotion Impact Grant?

The Health Promotion Impact Grant is available to organizations with established partnerships and sufficient human resources, capacity and expertise required to conduct evidence-based program/policy development, delivery, and evaluation. 

Eligible applicants include: 

  • Provincial and national non-profit organizations within PEI 
  • Mi’kmaq First Nations or other Indigenous organizations
  • Businesses
  • Municipalities
  • Community groups and organizations
  • Post-secondary institutions

Individuals are not eligible to apply. Eligibility is restricted to groups and organizations operating within Prince Edward Island. 

What are eligible expenses? 

Grant funds may cover the following eligible expenses:

  • Training
  • Transportation (within PEI)
  • Materials for program, events, training etc. 
  • Research activities (e.g., community needs assessments)
  • Wages and professional fees* (e.g., consultants, trainers, expertise, etc. not already available in the community)
  • Facility rentals
  • Small equipment

*Wages and Professional Fees – no more than 40% of project expenses can be used for wages or professional fees. Eligibility for wage coverage will be assessed based on the demonstrated need. Wages must cover tasks that do not already fall within a staff’s job, require additional time, and demonstrate that capacity is being built in some way.   

What are ineligible expenses? 

Ineligible expenses include:

  • Existing salaries or wages; organizational overhead fees; capital or infrastructure costs; prizes and contests; provincial branding activities, scholarships and/or bursaries; individual conference attendance costs, including registration; out of province travel and accommodations, etc.
  • One-time events or activities that do not meet the above criteria (e.g., fundraising or awareness-raising events, expos, conferences, children’s camps, etc.)
  • Expenditures made prior to application approval will not be reimbursed.

What does the application process look like? 

Applicants must submit their application online by Friday, September 24th, 2021. Instructions and details for the online application can be found in the next section. 

All eligible applicants will be reviewed by an Adjudication Committee. Successful applicants will be contacted following the grant deadline and will be assigned a Health Promoter to provide ongoing project support. 

Approved projects will be required to sign a formal funding agreement before receiving funds.  

What do I need to complete the online form?

Please note: You must complete the online form in one sitting. You cannot save your work and return to finish it later. You are advised to complete the project plan (described below) before opening the online form so you can either upload the completed document or copy and paste prepared text into the text field provided for each section.

You will be asked to provide:

  • Contact information for the business or organization (e.g. address, email, phone, any social media platforms) and project lead 
  • Type of organization, i.e. incorporated business, not-for-profit, municipality
  • Detailed project information including:
    • Project title
    • Expected start and end dates
    • Estimated total cost of project and grant amount requested
    • Region the project will take place, including specific community and/or settings
    • Health behaviour being addressed
    • Detailed plan for proposed project using the Project Plan Template
      • Please review the full list of questions for the Health Promotion Impact Grant which can be found on the template. Some examples of questions include how your project plan will meet the criteria and goals of the funding opportunity, evidence to support the need for this initiative, populations that will be targeted, etc.
  • Sustainability of project implementation and activity
  • Partner organizations – a minimum of two partner organizations are required for this grant. Applicants will need to have partner organizations’ completed templates to upload to their online application.
  • Budget of all anticipated project expenses (fields provided to upload or enter itemized text; download the budget template)

Additional background information on health promotion concepts and grant application writing resources can be found here

Who can I contact for more information?

Interested applicants are encouraged to contact the Health Promotion Unit if they have any further questions about this funding opportunity. 


Follow us on Twitter and Facebook (@LiveWellPEI) for future grant announcements and health promotion information.

Health and Wellness

General Inquiries

Department of Health and Wellness
4th Floor North, Shaw Building
105 Rochford Street
Charlottetown, PE   C1A 7N8

Phone: 902-368-6414
Fax: 902-368-4121