Multi-Season Tourism Product Development Fund

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The Multi-Season Tourism Product Development Fund will provide assistance to PEI tourism businesses to create and develop new product offerings that will help grow Prince Edward Island as a multi-season tourism destination. The fund will be administered through a joint partnership between Tourism PEI, Regional Tourism Associations (RTAs) and Destination Management Organizations (DMOs), including:

  • Central Coastal Tourism Partnership
  • Discover Charlottetown 
  • Explore Summerside
  • Island East Tourism Group
  • North Cape Coastal Tourism Partnership
  • Tourism Cavendish Beach


To incentivize operators to create and develop new ideas and new product offerings that will help to grow Prince Edward Island as a multi-season tourism destination. The following are examples of desired program outcomes

  • provide more reasons for visitors and Islanders to visit regions outside of the peak tourism season
  • support operators' ability to sustain operations and retain staff,
  • allow RTAs/DMOs to round out the product mix during non-peak times,
  • provide for direct impact on restaurants, accommodations, retailers, experience providers and/or attractions, and;
  • develop new product offerings to create a strong shoulder season brand for PEI and showcase PEI as a multi-season tourism destination. 
  • reduce risk for operators to try new initiatives,


  • Applicants must be a for-profit Island-owned tourism business and a member of the RTA/DMO to which the application is addressed,
  • Tourism establishment is licensed under the Tourism Industry Act as hotel, motel, bed and breakfast, inn, resort, cottage operation or campground.
    • Any establishment must be used for business activity and not, whole or in part, for primary residential purposes;
    • For a cottage operation, the owner must have more than one cottage unit.
    • For a bed & breakfast, where the owner resides to assist with operations and has a minimum of at least 4 guest bedrooms with private bathrooms that are assigned to the exclusive use of a guest or party of guests and hospitality is provided by the tourism operator.
  • Owners must contribute a minimum of 15% of the total project cost;
  • Owners are responsible for all financial risk associated with the initiative;
  • Owners are responsible to meet all requirements of federal and provincial legislation and municipal by-laws,
  • RTA/DMO-led projects are eligible for funding up to a maximum of $7,500 per RTA/DMO;
  • Consulting fees for the development of new tourism-related products are eligible for funding, to a maximum of 25% of awarded funding or $1,875.
  • The maximum any one operator is eligible to receive is $7,500, regardless of number of projects proposed,
  • All recipients must provide a final report to the respective RTA/DMO on how the funding was used and the results of the initiative; 
  • Claims must be supported by invoice and proof of payment, and;
  • Any transaction must be completed between two parties operating at arm’s length.

As an applicant, you must submit your application to the RTA/DMO where your business is located, not where corporate offices are located. 

Example: A tour company that operates across the Island may only apply to the RTA/DMO where the related office is located. If an office does not exist, the operator must apply to only one RTA/DMO; applications to multiple RTAs/DMOs are not permitted.


  • All non-Canadian or publicly traded companies or a company owned by the same are excluded from this program. Additionally, corporate-run operations of a franchise network with establishments located outside of PEI are excluded from this program.
  • Public sector organizations are not eligible (federal, provincial, municipal governments, development corporations, and crown corporations).

Application Requirements

  • Submit a one-page application to your respective RTA or DMO that describes your proposed initiative, its budget and how it will benefit tourism development in 2023.
  • Programming that expresses a commitment to shoulder-season extension and a desire to explore annual events will receive priority.
  • Activities and events funded through this program must list the respective RTA/DMO as a partner.
Successful applicants are encouraged, where applicable, to create a Facebook event and make the respective RTA/DMO a co-host to allow for additional online promotion. Additionally, use other social channels to promote the activity or event and list or tag the respective RTA/DMO and Tourism PEI in posts.

Funding Levels

Non-repayable funding is available to a maximum of $7,500 per eligible business.

The Government of Prince Edward Island cannot guarantee funding to all applicants, nor can the government ensure that the total amount requested by the successful applicant will be granted. The decision to fund all or part of an applicant’s request will depend on its fit with the program intent and eligibility criteria, as well as the overall demand for the program funds. RTAs/DMOs are the delivery agents for this program; Tourism PEI is responsible for final decisions. 


  • Projects should be completed by November 30, 2023.
  • Recipients must invest a minimum of 15% of the total project costs.
  • Eligible costs begin from the date of application approval to November 30, 2023.
Date de publication : 
le 17 Février 2023
Croissance économique Tourisme et Culture

Renseignements généraux

Tourisme Î.-P.-É.
Immeuble Shaw, 3e étage
105, rue Rochford
C.P. 2000
Charlottetown (Î.-P.-É.) C1A 7N8

Ligne d'information pour les visiteurs : 1-800-463-4734 
Réception du Tourisme Î.-P.-É. : 902-368-5540 
Ligne de soutien pour l’industrie 1-866-213-7521

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