Government releases July tourism indicators
Creating jobs for Islanders -
This July’s Prince Edward Island tourism numbers show a variety of results for the industry compared to 2017.
Numbers of visitors through the Island’s points of entry were close to the record numbers from July 2017 and 2017 year to date. However, total overnight stays, golf rounds, and other key indicators decreased.
“We are in regular contact with industry and when we started to see signs that July was a bit behind last year, we took steps to shore-up the rest of the season with targeted marketing aimed at Islanders and short-haul travelers in the Maritime Provinces,” Economic Development and Tourism Minister Chris Palmer said. “We are optimistic that effort will help the industry rebound over the rest of the season.”
2017 was the fourth-straight record year for tourism on Prince Edward Island and the first year ever that the province recorded more than one million overnight stays. It also marked the Canada 150 celebrations. And despite the small decreases seen compared to 2017, the July numbers are ahead of the record pace set in 2016.
“It’s always nice to see all-time highs in traffic year after year, but after seeing 17 percent growth over the last two years, we are very pleased that we’ve been able to essentially maintain our passenger numbers in 2018,” Charlottetown Airport Authority CEO Doug Newson said. “To be down less than a half a percentage point year to date is very encouraging, and there’s lots of time left to rebound and match last year’s record levels.”
One area that’s done well in 2018 is the meetings and conventions sector.
“Meetings and conventions are a year-round business and provide an incredible influx of economic benefit to so many communities and businesses in PEI,” said Ann Worth, executive director of Meetings and Conventions Prince Edward Island. “It is the foundation for year-round employment in many business operations across the province and we are delighted to see continued growth in this sector. PEI is increasingly becoming known as a world-class destination for international, national, and regional conferences. Islanders are well known for their friendliness, hospitality, and commitment to hosting and welcoming visitors from all over the world.”
End-of-August meeting statistics show a 14 percent increase year to date compared to 2017. Meeting delegate numbers are 11 percent ahead of 2017 with delegate numbers approaching 20,000 attendees, and a direct economic spinoff of over $20 million year to date.
Meeting attendees often plan pre- and post-conference vacation experiences, taking time to stay longer and enjoy our beautiful province.
Tourism is vital for the economic health of our province. The industry employs over 7,700 full time equivalent workers and contributes about $447 million to the provincial economy every year
The full July indicator report can be viewed at: www.princeedwardisland.ca/sites/default/files/publications/current_month...