‘Loving Local’ celebrates PEI food and creative home cooks

Prince Edward Island farmers, food producers and local businesses will be the focus of a new ‘Loving Local’ campaign that encourages Islanders to show off their kitchen skills and imagination with home-cooked creations.

Starting May 22, the six-week Loving Local campaign will encourage Islanders to cook up their own at-home Burger Love creations featuring as many local products as possible. The Department of Agriculture and Land partnered with the PEI Federation of Agriculture and PEI Burger Love on this new initiative in an effort to support local.

“As we navigate our way through the COVID-19 pandemic, it is important that we find new ways of supporting our farmers and producers. The recent decision to delay PEI Burger Love until September presented a unique opportunity to engage Islanders in supporting local a different way. Islanders are spending more time at home these days cooking in their kitchens and grilling on their barbecues, providing a perfect opportunity for them to get creative with local ingredients as they come up with their own burger creations.”

- Agriculture and Land Minister Bloyce Thompson

The Loving Local campaign will market different Island components of the perfect at-home burger from top to bottom – buns, proteins, sauces, cheeses, vegetables, and much more. The campaign will feature Island food product directories, online maps to local markets, plus more ways Islanders can safely source local ingredients and products for their burger creations.

The Prince Edward Island Federation of Agriculture welcomed the contest’s emphasis on food grown and prepared on the Island. 

“The PEI Federation of Agriculture is proud to be working with Government to promote the local food our farming community produces here on Prince Edward Island. This campaign will help showcase our local food producers and the quality they provide right here in our back yards,” said Federation president Ron Maynard.

Details of the Loving Local campaign will be rolled out over the next few weeks through PEI Burger Love social media platforms – Facebook, Twitter and Instagram.

Media Contact:
Ron Ryder    
Department of Agriculture and Land

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