Upstreet Craft Brewing expanding
Less than a year after opening its doors, Upstreet Craft Brewing is expanding to meet the growing demand for its beers in Prince Edward Island and beyond.
“The success of its products and brand has already allowed Upstreet Craft Brewing to gain interest from off-Island markets,” Economic Development and Tourism Minister Heath MacDonald said. “Through Innovation PEI, we are proud to help small, ambitious companies like Upstreet to expand, which supports government’s commitment to enhancing our exports and growing our economy.”
Innovation PEI has contributed $18,177 to Upstreet for capital acquisition and marketing. The contribution assisted the company in purchasing two additional 45 HL fermenters and developing a marketing campaign for Nova Scotia and New Brunswick.
Upstreet Craft Brewing opened in Charlottetown in June 2015 and by December it had exceeded its expectations of producing 80,000 litres of product with sales far surpassing their targets. It began distributing to Nova Scotia in January via Bishop’s Cellar – a large private liquor distributor – and to other licensees.
“The support we received from Innovation PEI has been instrumental in helping us grow our business, doubling our capacity and allowing us to better serve our export markets in Nova Scotia and New Brunswick,” said Mitch Cobb, CEO of Upstreet Craft Brewing. “Over the winter we expanded our market share in Nova Scotia to 16 restaurants and bars, which allowed us to create six new jobs – bringing our total Island workforce to 17 full and part-time employees.”
Department of Economic Development and Tourism