PEI Liquor Control Commission campaign supports Canadian Red Cross

For the eighth consecutive summer, shoppers visiting PEI Liquor Control Commission (PEILCC) outlets throughout the province will have the opportunity to add a donation to their purchase and support the Canadian Red Cross. 

“This generous support from the PEILCC customers with the support of store managers and associates is significant to our capacity to assist vulnerable Islanders,” said Bill Lawlor, interim PEI director of the Canadian Red Cross. “These funds, for example, help cover some costs of providing emergency shelter, food, clothing and other essentials to individuals or households suddenly displaced by house fires, and also our work to recruit, train and equip the dedicated team of volunteers who carry out important humanitarian work.”

“I’m very pleased the PEILCC will be offering this campaign again this year,” said Heath MacDonald, Minister responsible for the PEI Liquor Control Commission. “I encourage Islanders to participate and support the Red Cross and its many services, which includes disaster relief, swimming and water camps, community health services, and first aid training. Their programs also help children, youth and adults with the awareness and skills to prevent bullying or other forms of violence or abuse.”

In addition to the annual summer campaign, the PEILCC has supported numerous special fundraising appeals in response to major domestic or international disasters including this past spring’s record floods in New Brunswick, the massive wildfire and evacuation of Fort McMurray, Alberta, in 2016, devastating earthquakes in Haiti in 2010 and Japan in 2011, and Typhoon Haiyan in the Philippines in 2013.  Combined, these recent campaigns have generated more than $333,000 for the Canadian Red Cross work.

Media contact:

Jamie MacLeod
Director of Corporate Services
(902) 368-5714
jcmacleod@liquorpei.com