PEILCC raises $30,894 in Heart & Stroke 7th Annual Paper Hearts fundraiser

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Andrew MacMillan, Minister Heath MacDonald and Peter Norton

The PEI Liquor Control Commission (PEILCC) staff put their hearts into the annual Paper Hearts campaign in support of Heart & Stroke during February, raising a grand total of $30,894. Dollars raised represent $2 donations from customers in all 17 PEI liquor corporate retail outlets across the province.

“We are delighted and grateful for this amazing Paper Hearts total from PEI Liquor Control Commission customers,” said Peter Norton, board chair, Heart and Stroke PEI. “However, it is not surprising; Islanders are known for their generous support of important causes and the community spirit of PEILCC has never been in doubt. Revenues from this campaign will go to support research and health promotion programs to help give residents of PEI and all of Canada more moments with loved ones.”  

The PEILCC has helped to generate in excess of $81,000 through the Paper Hearts campaign over the past seven years.

“We are very pleased that the Paper Hearts campaign was so successful this year,” said Heath MacDonald, minister responsible for the PEILCC. “Funds raised through this campaign will help the Heart and Stroke Foundation to continue their life-saving work against heart disease and stroke.”

“Over Heart & Stroke’s six plus decades of funding research, deaths from heart disease and stroke have declined by more than 75 per cent,” commented Norton.  “However, there is much more work to be done, with nine in ten Islanders having at least one risk factor for heart disease and stroke.”

Media contacts:
Jamie MacLeod
Director of Corporate Services
PEI Liquor Control Commission
(902) 368-5714

Sharon Hollingsworth
Communications Manager
Heart and Stroke, PEI
(902) 334-1128



About The PEI Liquor Control Commission
The Prince Edward Island Liquor Control Commission (PEILCC) is a crown corporation responsible for the administration of the PEI Liquor Control Act and Regulations, along with the purchase, control, and sale of all beverage alcohol in the province.

About the Heart and Stroke Foundation:
Life. We don’t want you to miss it. That’s why Heart and Stroke leads the fight against heart disease and stroke. We must generate the next medical breakthroughs, so Canadians don’t miss out on precious moments. Together, we are working to prevent disease, save lives and promote recovery through research, health promotion and public policy.

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