Celebrating shoulder season during Tourism Week

Spring has sprung, and so has Tourism season as June is filled with festivals and events for Islanders and visitors alike to enjoy.

Tourism Week in Canada, May 26 – June 2, celebrates tourism across the country and here on the Island. As a primary industry, tourism is a significant economic contributor in PEI and tourism operators across the province are capitalizing on the Island's growing spring tourism industry. 

“As we head into another busy tourism season on the Island, we will keep working with the industry to put into action the plan for tourism growth in our province,” Economic Growth, Tourism and Culture Minister Matthew MacKay said. “There are already lots of things happening in June including many festivals and events that celebrate our Island culture, music, award-winning shellfish and other culinary delights. I encourage all Islanders to get out and experience these attractions from tip to tip.”

Since the publication of the Island’s five-year tourism strategy, Vision 2021, industry and government have worked together to identify spring as a shoulder season with great opportunity for enhanced tourism offerings. 

New events happening this June are:

  • PEI Craft Beer Week – June 1-8 
  • Lobster Tails n Tunes – June 8 
  • Seafood, Solstice & Suds – June 15
  • PEI Lobster Festival in Souris – June 30

Additionally, the long-standing PEI Mutual Festival of Small Halls, returning for its 11th season, will run June 9 – 23. 

“We are excited to introduce new authentic culinary and music events to visitors in the central coastal region and to extend offerings during the shoulder season,” Indian River Festival, executive director Don Quarles said. "Tails n Tunes allows the area to showcase fresh PEI Lobster, the culinary skills of Chef Ilona Daniel and incredible Island music featuring INN ECHO, on the grounds of the beautiful Historic St. Mary’s Church.”

Prince Edward Island has experienced record tourism visitation and overnight stays in each of the last five years. For more information and a complete list of events and tourism attractions across the Island, visit  Experience Your Island.

Media contact:
Hillary MacDonald
Department of Economic Growth, Tourism and Culture 

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105 Rochford Street
PO Box 2000
Charlottetown, PE C1A 7N8

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