Government helps businesses advertise to local holiday shoppers

New funding is available for Island businesses to advertise locally over the holiday season.

The COVID-19 Local Advertising Fund provides a maximum contribution of up to $2,500 to PEI businesses to offset the cost of advertising their consumer goods or services to the local PEI market during the peak holiday shopping season.

“We know it’s been a very hard year for Island businesses. We also know that now more than ever before, it’s important for Islanders to shop local this holiday season. Helping local businesses promote their products to Islanders is just one more way we can help during these challenging times.” 

- Economic Growth, Tourism and Culture Minister Matthew MacKay

The fund will support costs incurred from November 15, 2020, through December 31, 2020 for:

  • 50 per cent of advertising in traditional media outlets (print, radio, television) in PEI; and 
  • 25 per cent of online (including social media) advertising directed at the PEI market.

Applications to apply for funding will be available in January 2021.

For more information, visit: COVID-19 Local Advertising Fund

Media contact:
Hillary MacDonald
Department of Economic Growth, Tourism and Culture

General Inquiries

Tourism PEI
3rd Floor Shaw North
105 Rochford Street
PO Box 2000
Charlottetown, PE C1A 7N8

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