Tourism Week celebrates a booming industry
Creating jobs for Islanders -
Tourism operators and organizations across the province are getting ready for what promises to be another busy season on the Island.
Prince Edward Island has experienced record tourism visitation and overnight stays in each of the last four years. This week’s Tourism Week (May 28-June 1) highlights tourism across Canada and here on the Island.
“As one of our primary industries, tourism makes an irreplaceable contribution to the province’s economy, to employment, and to the quality of Islanders’ lives,” Economic Development and Tourism Minister Chris Palmer said. “Tourism Week is a chance to celebrate, and also to examine how government and industry can work together to ensure that we maintain our positive momentum well into the future.”
An excellent example of tourism industry and government collaboration is Vision 2021, the Island’s new five-year tourism strategy.
Since Vision 2021’s publication, industry and government have combined to develop:
- new soft adventure, indigenous, culinary, and experiential products;
- shoulder season events and activities;
- a new, proposed governance model for Tourism PEI;
- new markets; and
- strategies to encourage Islanders to vacation at home.
“It has been quite exciting to see the growth in our industry over the past four years and the development of new products to attract visitors to PEI, not just in the peak season but expanding into the shoulder season,” said Robert Jourdain, president of the Tourism Industry Association of Prince Edward Island. “The ideal situation would be year-round tourism and we have made good inroads toward that goal. The extensive efforts of all tourism stakeholders in the development of new innovative products tying into the Vision 2021 strategy have been remarkable.”
The tourism industry is vital for the economic health of our province. The industry employs over 7,700 full time equivalent workers and contributes about $447 million to the provincial economy every year.